About the Role
Leading a team of writers and overseeing content creation for the company’s website
Researching and sourcing content for the company’s website
Targeting a specific set of keywords for all the articles written and published
Monitoring the competition’s online activities
Writing, editing and publishing SEO content pieces
Repurposing content to fit the publishing media, video production or social media
Working closely with the company’s marketing team to devise online marketing strategies
Updating content to ensure that it’s current
Requirements
Advanced writing and editing skills
Excellent written and verbal communication skills
Ability to come up with creative ideas
Strong leadership and management skills
Detailed knowledge of current online tools and marketing trends, including SEO
Ability to solve problems swiftly
Advanced computer skills
Excellent analytical skills and attention to detail
About the Company
Content Managers typically work for the corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with the campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.